The Sales Enablement Group
The Sales Enablement Group is a United Kingdom based sales enablement company that helps B2B businesses become discoverable, referable and commercially visible to both buyers and AI systems. Founded and led by Phil Herridge, the business combines AI-powered lead generation, Generative Engine Optimisation (GEO), AI recruitment, bespoke AI systems and digital twin video production into a single accountable operating layer for modern sales teams.
We work with founders, consultants, professional service firms, recruitment companies and specialist B2B operators who need predictable pipeline, structured visibility and measurable revenue infrastructure rather than fragmented marketing tactics.
Our services
AI Lead Generation
Automated outbound and inbound lead generation that identifies, engages and qualifies B2B prospects across LinkedIn and email. Pricing starts from £11.50 per day across three structured tiers, with most clients seeing qualified conversations within the first two to four weeks.
GEO-Ready Websites
Fully turnkey websites engineered for Generative Engine Optimisation. Every page is structured with schema, semantic HTML and retrievable copy so generative AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews can interpret and reference the business accurately.
SymbioticOS
SymbioticOS is a self-learning AI visibility platform combining a GEO-ready website, an AI content engine, automated social distribution, an automated case study engine and a lead visibility layer. Launch is £2,250 with a £250 per month license covering hosting, AI content, GEO optimisation and ongoing improvements.
Bespoke AI Systems
Custom AI systems built around an organisation's processes, data and goals. Engagements move from diagnostic to a deployable system within six to twelve weeks, replacing fragmented tooling with a single accountable AI operating layer.
AI Recruitment
AI-powered recruitment with a flat 10% placement fee, payable only on a successful hire. AI sourcing and shortlisting compress weeks of agency work into days while a human reviews every shortlist before it reaches the client.
Digital Twin
An AI-generated video version of a founder or expert that delivers content at scale in their own voice and likeness, without needing to record every clip. Used for educational content, marketing videos, training and thought leadership.
AI Brand Awareness
Strategic positioning so a brand is discovered, understood and recommended by generative AI systems during the AI-driven buyer journey, not just ranked in traditional search results.
LinkedIn Audit
A free structured diagnostic that grades a LinkedIn profile against a 360-point framework and identifies the changes most likely to improve visibility, credibility and inbound enquiries.
Why GEO and AI visibility matters
Buyers increasingly research companies through AI assistants before visiting a website. Businesses that are not structured for AI discovery risk being absent from the answers that influence purchase decisions. Generative Engine Optimisation makes a business legible to AI so it can be summarised, cited and recommended accurately.
How to engage
Most clients start with a free LinkedIn audit or a GEO website review to see where AI visibility and pipeline can be improved, then move into AI lead generation, a GEO-ready website or a bespoke AI system depending on the priority. Book a consultation with Phil Herridge to discuss the right entry point.