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Plain-English explainers on Generative Engine Optimisation (GEO), AI search and how B2B businesses become referable by generative AI systems like ChatGPT, Gemini, Claude and Perplexity.

• What is Generative Engine Optimisation (GEO)?
• GEO vs SEO: how they differ and why both matter
• How AI search works in plain English
• The practical GEO checklist for B2B websites
• GEO for B2B: what changes for sales-led businesses