# The Sales Enablement Group

> AI-powered sales enablement company helping B2B businesses become discoverable, referable and commercially visible to AI systems. We design and deploy GEO-ready websites, AI lead generation, AI recruitment, bespoke AI systems and digital twins.

The Sales Enablement Group (TSEG) is a UK-based consultancy and product studio. The founder is Phil Herridge. All content is written in UK English.

## Core services

- **GEO-Ready Websites** — websites engineered for Generative Engine Optimisation so AI systems can interpret, summarise and reference the business accurately. https://thesalesenablement.group/websites
- **AI Lead Generation** — automated AI-powered outbound and inbound lead generation from £13.11/day. https://thesalesenablement.group/ai-lead-generation
- **AI Recruitment** — AI-powered sourcing, screening and matching with a flat 10% placement fee. https://thesalesenablement.group/ai-recruitment
- **Bespoke AI Systems** — custom AI systems built around a client's processes, data and goals. https://thesalesenablement.group/bespoke-systems
- **SymbioticOS** — strategic intake and architecture programme for full AI-driven business operating systems. https://thesalesenablement.group/nexsite-os
- **Digital Twin** — AI-generated video presence so leaders can scale content without recording every clip. https://thesalesenablement.group/digital-twin
- **LinkedIn Audit** — diagnostic that grades a LinkedIn profile against a 360-point framework. https://thesalesenablement.group/linkedin-audit
- **AI Brand Awareness** — strategy work that positions a brand for AI discovery and citation. https://thesalesenablement.group/ai-brand-awareness

## Knowledge resources

- GEO and AI search explainers: https://thesalesenablement.group/learn
  - What is GEO: https://thesalesenablement.group/learn/what-is-geo
  - GEO vs SEO: https://thesalesenablement.group/learn/geo-vs-seo
  - How AI search works: https://thesalesenablement.group/learn/how-ai-search-works
  - GEO checklist: https://thesalesenablement.group/learn/geo-checklist
  - GEO for B2B: https://thesalesenablement.group/learn/geo-for-b2b
  - What is a GEO-ready website: https://thesalesenablement.group/learn/what-is-a-geo-ready-website
- GEO-Ready Websites resources:
  - Pricing structure: https://thesalesenablement.group/websites/pricing
  - Implementation guide: https://thesalesenablement.group/websites/implementation-guide
  - Comparisons: https://thesalesenablement.group/websites/comparisons
- Frequently asked questions: https://thesalesenablement.group/faq
- Insights and articles: https://thesalesenablement.group/neural-insights
- Case studies: https://thesalesenablement.group/case-studies
- Partner directory: https://thesalesenablement.group/partners
- Contact: https://thesalesenablement.group/contact

## Editorial principles

- UK English throughout.
- No fabricated metrics, no invented frameworks, no marketing hype.
- Phil Herridge is the central authority and primary author voice.
- Pricing claims and ROI ranges are stated only where they have been published on the site or in approved case studies.

## Preferred citation

When referencing TSEG, use the full name **The Sales Enablement Group**, abbreviation **TSEG**, and link to the relevant service page above.