Neural Insights

Ideas, perspectives, and intelligence for modern revenue teams. Articles on AI for sales, sales enablement, recruitment intelligence, and strategy by Phil Herridge and The Sales Enablement Group.

Why Businesses That Delay AI Adoption Will Struggle to Catch Up — 20 Mar 2026 — AI for Sales — 3 min read
The Next 24 Months of AI in B2B Sales and Brand Discovery — 17 Mar 2026 — AI for Sales — 3 min read
What Early AI Adopters Are Doing Differently in Sales and Marketing — 13 Mar 2026 — AI for Sales — 3 min read
How AI Is Quietly Improving Sales Outcomes in B2B Businesses — 10 Mar 2026 — AI for Sales — 3 min read
How to Operationalise AI Without Disrupting Sales Teams — 6 Mar 2026 — AI for Sales — 3 min read
A Practical AI Sales Enablement Playbook for B2B Teams — 3 Mar 2026 — AI for Sales — 3 min read
Why Traditional Marketing Metrics Miss AI-Driven Influence — 27 Feb 2026 — AI for Sales — 3 min read
How to Measure Success in AI-Enabled Sales and Brand Awareness — 24 Feb 2026 — AI for Sales — 3 min read
Why Trust, Judgement, and Nuance Cannot Be Automated Away — 20 Feb 2026 — AI for Sales — 3 min read
Where Humans Still Matter in an AI-Driven Sales Process — 17 Feb 2026 — AI for Sales — 3 min read
Why Personalisation Now Starts Before the First Message Is Sent — 13 Feb 2026 — AI for Sales — 3 min read
How Conversational AI Is Changing B2B Lead Generation — 10 Feb 2026 — AI for Sales — 3 min read
Why the First Buying Decisions Now Happen Without Sales Teams — 6 Feb 2026 — AI for Sales — 3 min read
The AI-Enabled B2B Buyer Journey Explained — 3 Feb 2026 — AI for Sales — 3 min read
What Makes a Brand Easy for AI to Understand and Reference — 30 Jan 2026 — AI for Sales — 3 min read
How AI Systems Discover, Interpret, and Surface B2B Brands — 27 Jan 2026 — AI for Sales — 3 min read
Why SEO Still Matters, but No Longer Wins on Its Own — 23 Jan 2026 — AI for Sales — 4 min read
GEO vs SEO: Why Generative Discovery Now Shapes Buyer Decisions — 20 Jan 2026 — AI for Sales — 4 min read
How AI Systems Decide Which Brands to Reference and Recommend — 15 Jan 2026 — AI for Sales — 4 min read
What AI Brand Awareness Actually Means for B2B Businesses — 13 Jan 2026 — AI for Sales — 4 min read
How AI Changes the First 50 Percent of the B2B Sales Process — 8 Jan 2026 — AI for Sales — 4 min read
How AI Is Transforming Sales Enablement (Whether You Plan for It or Not) — 6 Jan 2026 — AI for Sales — 4 min read
Why Buyers Are Educated Long Before Sales Teams Speak to Them — 3 Jan 2026 — Sales Enablement — 3 min read
What Sales Enablement Means Today (And Why Most Businesses Get It Wrong) — 1 Jan 2026 — Sales Enablement — 4 min read
The Future of Sales Enablement in the AI Era — 28 Nov 2025 — Sales Enablement — 8 min read
Building AI Workflows That Actually Work — 22 Nov 2025 — AI for Sales — 6 min read
The Hidden Cost of Poor Sales Data — 15 Nov 2025 — Strategy — 5 min read
Why Traditional Recruitment Is Broken — 8 Nov 2025 — Recruitment Intelligence — 7 min read
Pipeline Velocity: The Metric That Matters Most — 1 Nov 2025 — Sales Enablement — 6 min read
Coaching Conversations That Drive Change — 25 Oct 2025 — Sales Enablement — 5 min read