How to choose a GEO or AI visibility partner: a buyer’s checklist
Choosing a GEO or AI visibility partner means checking three things: whether they can show how AI systems currently describe your business, whether their work is something you can inspect and own, and whether their pricing and claims are specific enough to hold them to.
Separate the services you are buying
- AI visibility / GEO
- Website work
- Content publishing
- Lead generation
Questions to ask every provider
- What exactly will you change in the first 30 days?
- Do I own the website, content and data if we stop?
- What will you report on, and from which sources?
- Which claims can you evidence with named, published work?
- What is the full price, including setup, monthly fees and minimum terms?
- Who writes the content, and how are facts checked?
Warning signs
- Guaranteed rankings, AI mentions or meeting numbers
- Results without a named client, date or source
- Long contracts with no clear exit or ownership terms
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